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How Does The iPhone 5 Compare To The iPhone 4

How Does The iPhone 5 Compare To The iPhone 4

It’s the burning question on the lips of all existing iPhone 4 owners. How much better is the iPhone 5? Are there genuine and significant improvements or (as no doubt some critics will bark) is it just an iPhone 4 with a slightly bigger screen size?

We put it to the test…

iPhone 5 – The Screen Size Is Bigger Than iPhone – It’s rather an epic change, given that Apple have not changed the screen size of their iPhone since the original iPhone burst onto our lives in June 2007. If you held up the iPhone 5 against the iPhone 4, the difference in screen size is immediately noticeable. While the iPhone 4 had a screen size of 3.5 inches, the iPhone 5 has upped it to a square 4 inches.

More Surface Area But Less Depth – While the actual surface area of iPhone 5 has had to increase, due to the larger screen, it’s much slimmer. This gives it a slick, sleeker look than version 4.

Much Lighter – Possibly one of the most impressive features is that despite the many enhancements, the iPhone 5 is actually a fair bit lighter than v4. iPhone 4 weighed in at a respectable 140g but iPhone 5 is a mere 112g. In fact, the roughly 20% decrease in weight makes it the world’s lightest smartphone.

Considerably Faster – The iPhone 5 uses a different processor altogether. The old dual core Apple A5 chip has been replaced by the A6 and the differences are clear when it comes to performance. The A6 is twice as fast performing CPU tasks an has twice the might in processing graphics.

No Real Change In Storage Options – Perhaps surprisingly, this is one area within which there have been no real improvements on this front. The storage of the Apple iPhone 5 is in fact identical to the iPhone 4, with the storage options being 16GB, 32GB or 64GB. Even more disappointingly, Apple is still sticking to its stance of not offering any expandable memory slots.

The Camera Has Some Impressive New Features – The camera in the Apple iPhone 4 was by itself a pretty impressive one. Even so, v5 has seen improvements like a hybrid IR filter, a five element sapphire crystal lens and a fast f/2.4 aperture. It also takes pictures 40% quicker than the iPhone 4 and can handle low lighting photography better too.

200 New Features With Apple iPhones New iOS6 Gives It A Distinct Edge Over The iPhone 4 – This is possibly the most notable improvement within the iPhone 5, because the improved operating system brings many software improvements. Siri can handle more complex requests, and the new Passbook feature can store all your tickets in one place (cinema tickets, boarding passes etc). That’s to name just a few of the new features available on the iPhone 5, it offers tons more stuff than the old Apple iPhone 4 too.

Faster & Smoother With Games, Movies & Apps – The many advancements means that the iPhone 5 does deliver palpably improved performance over the iPhone 4 whether you’re playing games, browsing the web or just flicking through your apps.

Ultimately, the iPhone 4 is still an impressive smartphone today. If you’re wondering whether the upgrade is right for you, only you’re able to make that judgement. However, make no mistake, the iPhone 5 has delivered significant improvements over its previous attempt.

Samsung G800 – Fortus Mobile Phone Review

Samsung G800 – Fortus Mobile Phone Review

Raising the Standards in Mobile Imaging

The latest addition to the small, but growing, group of 5 megapixel camera phones is the stylish Samsung G800. While this amazing slide phone wasn’t the first with a 5 megapixel camera, the G800 is the first mobile phone to include an optical zoom with such a high quality camera. This Samsung masterpiece is also one of the best looking high quality camera phones currently available.

The latest imaging technology can not yet be packaged into an ultra-slim, super lightweight casing, but the Samsung G800 is comfortable to hold and is an ideal size for taking pictures. The shiny, silver casing is subtle, but sleek, and the G800 sports a trendy slider design. The full colour display screen takes up most of the phone’s face, measuring 2.4 inches, and is perfect for viewing the incredible pictures captured with the phone’s camera.

A simple navigation pad is located at the bottom of the screen, along with two soft keys and the call buttons. The Samsung marvel slides open to display a typical flat, slider-style keypad. The top row of buttons may be more difficult to access, but the other keys may be more easily distinguished than the buttons of many smaller handsets. Turn the G800 over and the handset transforms into a digital camera, quite similar and comparable to a dedicated camera.

The 5 megapixel camera is the most appealing feature of this stylish slider and there is no doubt why. The Samsung G800 is currently the premier camera phone and could seriously rival some of this year’s hottest handsets, including the iPhone. Not only does the G800 take digital camera style photographs that can be printed on your Pictbridge compatible printer directly from the handset, it also features a number of features previously only found on standalone cameras, like Wide Dynamic Range and face detection. This camera phone also boasts a user-friendly camera-like interface that is a first for mobile phones.

The Samsung G800 takes both pictures and videos and features integrated editing software for both. The optical zoom feature pushes the G800 ahead of the competition and the power of a real Xenon flash ensures perfect shots day and night. The music player and integrated, stereo FM radio are just as impressive, supporting all common formats and providing high quality sound.

The G800 is an all-around good mobile phone. The internal memory is more than many handsets, at 160 MB, and a memory card slot allows unlimited storage for your favourite songs, pictures, and games. The Samsung G800 supports most types of messaging, including email attachments, and features 3G connectivity as well as Bluetooth. Unfortunately, wi-fi connectivity was forgotten.

Besides the lack of wi-fi and the somewhat bulky size, the G800 is a stylish phone that is paving the road for camera phone technology. The Samsung G800 may just earn the recognition of this year’s most magnificent mobile phone. It’s difficult to follow up on the successful U600 and G600, but Samsung has done it successfully and can consider the G800 to be another feather in its cap.

Blackberry 8300 Curve – Fortus Mobile Phone Review

Blackberry 8300 Curve – Fortus Mobile Phone Review

Close but not Quite Perfection

With mobile phones looking to narrow the gap all the time between themselves and the dedicated PDA handsets on the market – the Apple iPhone springs to mind – manufacturers like Research In Motion (RIM) are having to try even harder to make their products stand out. Enter the new Blackberry 8300 Curve, with a host of new features yet, surprisingly, some glaring ones too.

The fact this new Blackberry has come out so soon after the 8800 model says everything there is to know about just how good mobile phones are at the moment – RIM is obviously worried about the diminishing market. However, PDA’s like the Blackberry 8300 Curve can still offer some features mobile phones can’t, and it’s these features that make this such an exciting product.

The main difference between this model and the recently released 8800 is that the Curve is a lot slimmer. In fact, with the change in size that RIM has given the Blackberry 8300, you’d be forgiven for thinking that you’re holding a normal mobile phone in your hand. The only thing that gives it away is the standard QWERTY keyboard just below the large display screen.

Design-wise, the 8300 Curve benefits from a black and silver colour scheme, which offers it just the right amount of futuristic styling that PDA users seem to love. It’s extremely lightweight as well, at least for a PDA, and is full 1.5 ounces lighter than the Treo. It feels good to hold as well, thanks to the small addition of rubber grips on the side, making it feel more secure and less prone to slipping from your grip.

A neat little trick is that the 2.5-inch screen has sensors that detect what the lighting conditions are like. Too dark or too bright, and the Blackberry 8300 will automatically adjust the brightness and contrast. This makes it a lot easier to navigate your icon-driven menus, and is a definite step in the right direction, not just for Blackberry but PDA’s and mobile phones in general.

Unlike some similar models, the screen isn’t touch-sensitive; however, there is a little trackball nub that you use to move around the screen. Using the keyboard is a lot easier on this model as well, with RIM reverting back to the larger spaces between each of the QWERTY keyboard elements. The smart screen allows pictures taken on the 2.0meag-pixel camera to look just that little bit sharper, especially if you compare pictures from an equivalent specced mobile phone camera. However, there’s still no video playback option.

If there is one thing that stops the Blackberry 8300 Curve from being almost perfect, it’s that it’s not a 3G unit. This seems almost criminal when you look at the features it does come with, yet for some reasons, RIM haven’t seen fit to supply the 8300 with 3G features. There’s no Wi-Fi support either, and again it seems like a missed opportunity. It does make up for this a little by being quad-band, but Wi-Fi would have been nicer.

Yet the Blackberry has always been about its office suite and more professional approach than a mere mobile phone can offer. In that respect, it doesn’t disappoint at all.

Samsung F700 – Fortus Mobile Phone Review

Samsung F700 – Fortus Mobile Phone Review

Ultra Smart and Ultra Sleek Touch Screen Breakthrough

Making its bid for touch screen mobile phone domination is Samsung’s 3G Smartphone, the F700. It may look very similar to the iPhone, but some may argue that it is much better, especially those who are used to the older Samsung phone models. What you will not find on the older models that makes the F700 so special is the large full control touch screen. Whilst the Samsung G600 or G800 will need a navigation key or a joystick to scroll through your phone’s menu, the F700 will only require a light tap on the screen.

Some users have complained that there are too many taps to be made on the mobile phone just to make or answer calls. There is a reason for this – the touch screen is ultra sensitive. Even if you must unlock a couple of security buttons before you can answer your incoming calls, or make outgoing ones, you’ll be assured that the phone won’t unlock in your pocket and start calling random people on its own.

Another unique and exciting feature of the F700 is the full-sized QWERTY keyboard that slides out on the side for easier text and email composition. There is also an on-screen QWERTY keyboard, but as the touch screen phone is a new technology, Samsung thought first-timers would like to be eased in to it and provided an alternative. Like all QWERTY keyboards, you should type in text messages and emails with both hands on the Samsung F700. This should be easy to master, as it is exactly like typing on your computer keyboard, and faster than texting on a regular mobile keypad.

The F700 is so much more than an Ultra Smart touch screen mobile phone. It runs on an HSDPA network to quickly connect you to the internet, which will be enjoyable thanks to its huge 2.78 inch-screen and HTML browser. Its 3G technology allows 3G compatible features, particularly video calling, and the phone is Java supported, which means you can download and install favourite applications, as well as enjoy a slew of available games. Its offline mode is another valuable feature; even if your phone is unusable for calls, you can still use the rest of the mobile phone’s features, such as the 3 megapixel camera with auto-focus, the video recorder and the music and video player. The Samsung F700 also comes with free Bose headphones to give you an all-around better sound experience.

As it has a full colour touch screen and a full slide board with a keypad, the Samsung F700 may seem too large a phone to lug around. On the contrary, this mobile unit fits snugly in your hand and is surprisingly lightweight. This is because the casing is made of plastic. Fortunately, it doesn’t look plastic, as the finish is ultra sleek and polished, so much so that the phone may even seem slippery. Some users have been terrified of having the F700 accidentally slip out of their hands. But then, this phone is too smart and sleek for that to happen.

Wondering About Mobile Marketing? Use These Tips! (3)

Wondering About Mobile Marketing? Use These Tips!

One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy. This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.

Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an “opt-out” set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like “UNSUBSCRIBE” and “STOP.”

Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.

Test your program before you start it. Customers do not like broken links, or dead images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.

Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don’t know, they will probably just delete it right away, and be a little frustrated.

Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.

Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.

Mobile ads need a stronger call to action than regular ads, so make sure that you’re proficient at providing this type of material. A dozen exclamation points and some words like “must” and “now” aren’t going to cut it. You need to come up with a wording that will persuade people in only a short sentence or two.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.

Business Professionals Applications

Business Professionals Applications

In today’s business world, you have to be ruthless and constantly taking note of the changing financial environment you are in. One of the greatest ways to do this is have a device that allows you to accurately control your expenses as well as keep track of how your money is being spent. If you have an Apple iPhone, than you most likely have a life that requires detail and organization. When it comes to finances, you must be extremely organized in order to make sure that your money isn’t being thrown around. And when you have an iPhone, you are able to add applications to your device, that will help organize your life. One of the best productivity applications for the iPhone is the JustAddMoney Expense Tracker.

This amazing application not only allows you to keep track of your money, but also you are able to share this information through a multi-user online tracker. This is perfect for a business that wants to be constantly updated on the financial happenings of the company. With this application, you are able to update your expenses in real-time, by entering in checks, receipts, credit card purchases and even how much cash you currently have. Since you are able to add additional users to the expense tracker, you can see how much money everyone has spent before making the next big purchase.

One of the coolest features about this application is how it can accurately manage your finances, no matter how complex they are. If you are running a business, and you want to keep your decision making employees up-to-date with all of the financial happenings, than you can do so by creating an account for them. After you have created an account, you can transfer money from these accounts, organizing expense categories and even create financial reports based on a certain date. This will keep your financial reports extremely organized and easy to understand.

Also, when you have this application, you can have real-time updates to how much money has been spent, and where. This will save you time in waiting for your checks to clear with the bank, and also will keep you from being surprised when you open your credit card billing statement.

Another great application for the business-minded, as well as those who want to keep information private, is the Mobile Password Safe. In today’s world, it is very important that you have a secure place to store all of your sensitive passwords, and what is a better place that your cell phone. You always have access to these passwords, however, only you are able to gain this access to the passwords. How this system works is you create labels for your passwords, and then put the actual password within the application.

After you have done so the passwords are actually decrypted into your browser, which means that plain text will never be transferred to the various servers. By doing so, this means your passwords can never be hacked and you are provided with 100% safety and security. If you have many passwords to sensitive locations, or if you just want to keep your online banking password even more protected, you will love this application.

Use The Power Of Mobile Marketing For Your Business (5)

Use The Power Of Mobile Marketing For Your Business

One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy. This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.

Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.

It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.

Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.

Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!

To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.

How To Move Aggressivly Using Your Mobile Marketing (4)

How To Move Aggressivly Using Your Mobile Marketing

Imagine that you own a shop that has quite a few regular customers, but you discover that one random day you have had little to no business come your way. You send out an instant coupon giving your faithful customers 15% off and the response is tremendous. This is possible through mobile marketing.

Use QR codes on all of your print materials, from business cards to product packaging. This is a great way to give people quick access to all the content you want to provide, from cleaning instructions to alternate uses. You can even have a link to a coupon for future purchases, or a sale page.

When sending out information using mobile marketing, make sure that you take advantage of this type of media and cater the message directly to the person’s interests. This is important because this is already a very personal form of communication and you want to further solidify the bond between you and and customer.

Get permission before starting to add cell phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.

Don’t concentrate on mobile marketing as your only means of marketing. It can be tempting to focus on mobile marketing, but remember that it is only one branch of your marketing efforts. Remember to use all avenues of marketing open to you to build the strongest business that you can.

Make your text messages engaging and viral. Of all mobile marketing techniques SMS messaging is one of the easiest for a user to pass onto a friend. Consider how you can make your text messages buzzworthy, and be sure to add an easy short code subscription method for those readers who may have just received your text message from one of their friends.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

In conclusion, you long for instant solutions to your business needs. Follow the advice provided in this article, and when implemented correctly, you will come as close as possible to achieving this. Go ahead and give it an attempt, and reap all of the the benefits of mobile marketing.

Top Tips To Build Your Mobile Marketing (2)

Top Tips To Build Your Mobile Marketing

In the mobile world, it is important to market your brand so that you stand out above your competitors. That is where smart mobile marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your business stand out above the rest.

Remember the call to action. All of your mobile marketing efforts must contain some idea of what you want your prospect to do next. Every communication you have with a customer or prospective customer must have a purpose, so make sure you always keep that in mind. You want them to buy your products, after all.

Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.

Ask for feedback. Feedback from customers about your mobile marketing methods can let you know what you’re doing right and what you are failing at. Don’t forget to note absence of feedback as well. Analyze why you may not be hearing from everyone and take steps to rectify that. Ask for feedback often and your business can only get better.

Establish clear goals for your mobile marketing campaign. You should have a number of people you want to let know about your offers and a number of people you want to see in your stores or on your website. Keep track of your results and consider adapting your campaign if it is not successful.

Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

As you can see from the previous list of tips, mobile marketing can really make a difference in the strength of your business’s presence. It takes a lot of work, a lot of networking and tons of patience. But, it is all worth it in the end to have a successful business campaign.

Great Mobile Marketing Advice To Build Up Your Business

Great Mobile Marketing Advice To Build Up Your Business

Taking a step into the wondrous and complex land of mobile marketing for the very first time might feel a tad bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

Learning what your competitors are doing, does not mean that you should copy the things that they have done. You are to use the gathered information to help you determine things that work and things that do not work, so that you can develop your plan effectively and save you the trial and error that they had to go through.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.

Be sure to make your emails user friendly for mobile phones. With the explosion of smart phone usage, it is more important than ever to be sure that mobile viewers can easily view the information on your message. Make sure that the subject line is short and that the pertinent information is front and center.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

Long-winded ads will be closed before the message has gotten across. Stick to short, punchy ad messages that will instill urgency in your customers. Many users will look for a way to close the ad unless you grab them quickly. Build that urgency and give a call to action that creates buyers.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.